September 27, 2007

Virat Crane Industries

Virat Crane Industries Ltd has informed that the Company through its subsidiary M/s. Durga Dairy Ltd is in final process of entering into marketing alliance with WALMART, for supplying their Branded Ghee to the Retail Stores of WALMART. The Company's branded ghee, DURGA has made its entry with various other Retail Majors including Reliance Retail.

Hitherto, the company through its subsidiary has entered into strategic marketing alliances with major retail players namely 1. Trinetra 2. Gaint 3. Spencers 4. Foodworld 5. Subhiksha and 6. Metro.

The above mentioned retail chains, are the buyer - stores for Durga Ghee, the Branded
Ghee from Durga Dairy. The Company's Brand Durga is an established brand in the markets spread across Andhra Pradesh, Orissa, Maharashtra & West Bengal, Brand Durga products are very popular in household retail segment.

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