India to have 700 TV channels by 09

India’s economic growth of around 9% a year is forecast to boost advertising spending which makes up 60% of broadcasters’ revenues by a fifth to $4.4 billion (Rs17,600 crore) this year.

India has become the world’s third-biggest cable TV market in less than two decades since the market was opened up, and is forecast to become Asia’s most lucrative pay-TV market by 2015.

But average revenue per user per month from its 73 million cable homes is only $3.50, among the lowest in the region.

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