Canara Bank on Brand Building Exercise

Canara Bank has informed that the Bank as a part of its "Brand Building Exercise" is proposing to launch its new brand identity on December 29, 2007.

In tandem with the changing times, the Bank has embarked on a comprehensive branding exercise to unlock its value and realize the immense latent potential.

The new brand identity of the Bank would further reinforce the Bank's image as a value creator and a customer-centric Bank. This distinctive brand identity is based on the idea of a bond and is a representation of the close ties between the Bank and its many stakeholders — from customers and employees to investors, institutions and society at large. The two seamlessly connected links capture the essence of this partnership.

For the new identity, the colour palette and typography have been carefully chosen. The rich blue represents stability, scale and depth. This contrasts with accents of bright yellow that evoke optimism, warmth and energy. The Bank logotype has been hand-crafted. Its classic, serif letter forms communicate heritage and stature.

The branding will have an impact on the long term image and revenue prospects of the Bank.