Bharti Airtel Prepaid changes

Bharti Airtel Ltd on January 02, 2008 has announced that it has reduced its local outgoing call tariffs to Re 1/- per minute. With effect from January 03 2008, *all Airtel prepaid mobile customers whose existing local call rates are more than Re 1 per minute will be migrated to the revised tariff of Re 1 per minute without any conditions attached. This applies to any local call made from an Airtel prepaid mobile to an Airtel mobile, an Airtel prepaid mobile to any other mobile network in the same circle & an Airtel prepaid mobile to any local landline number. This is a significant initiative that further reinforces Airtel's commitment to make mobile communication more affordable and provide greater value to its customers. This benefit will be extended to the postpaid customer segment within the next week. *However, this tariff change is not applicable to 495 Life time prepaid customers and other customers enjoying special benefits like Happy Recharge.

Mr. Sanjay Kapoor, President, Mobile Services, Airtel said, "As an industry leader, Airtel has always been at the forefront of driving affordability and expanding the market. This initiative marks our strategic intent to simplify tariffs and differentiate ourselves in a market already cluttered with multiple tariff plans. Going forward, we will continue to explore innovative and affordable tariff options that are aimed to speed up growth, enhance customer value and significantly contribute towards increasing our market and revenue share in the future."

Airtel has been the front runner in ushering in simplified and affordable tariffs to the Indian telecom market. In the past, Airtel has launched highly successful products such as the Lifetime prepaid and its extensions - Easy Lifetime and Super Lifetime that has driven affordability and expanded the Indian telecom market. This initiative marks the beginning of a series of steps being planned by Airtel to usher in simplified and affordable tariffs that will be appeal to customers across all segments and geographies.