January 30, 2008

TTK Prestige launches Kitchen Boutique

TTK Prestige Ltd has announced the launch of "Prestige Kitchen Boutique" — an exclusive retail initiative that showcases a gamut of designer modular kitchens. Riding on the success of over 180 Prestige Smart Kitchen retail outlets across 110 cities in India, ‘Prestige Kitchen Boutique’ is’ the second retail format that is being announced by the company.

The Prestige Kitchen Boutique is a complete, end to end kitchen solution store with an appealing ambience & unique modular layout. Currently there are two stores in Bangalore
situated at Koramangala & J P Nagar. The store is equipped with a full-fledged design studio that allows the customer to get a look & feel of each kitchen exclusively.

The Prestige Kitchen boutique offers comprehensive choices of materials, styles, designs, accessories, hardware, electro-domestics and combinations, making every kitchen unique & one of its kind. Each kitchen is unique catering to the individual needs of the customers with efficient space management, styling, finishes, lifestyle and ergonomics best suiting the different needs of Indian kitchen. The Prestige Modular Kitchen range is priced at around Rs One Lakh onwards.

The Company plans to start exclusive Kitchen Boutiques at all major locations in the country beginning with the southern market. Earth boutique will entail an investment to the tune of 50 lakhs & will operate on the franchise model like the Prestige Smart Kitchens. All Prestige Kitchen Boutiques will have a complete back end of designers, carpenters, plumbers, masons and electricians to ensure prompt and quick fulfillment of client's needs.

Commenting on the occasion, Mr. TT Jagannathan, Chairman TTK Group said, "With the increase in economic & realty boom, the market is ripe for modular kitchens & it was a logical step for us to foray into this segment. With this, we are a ‘Total Kitchen Solutions’ Company" the only Company in India to offer the complete suite of services.

Commenting on the occasion, S. Ravichandran, Managing Director, TTK Prestige Ltd,
said "Retail is the hottest sector in the current scenario and since our maiden retail venture — Prestige Smart Kitchen has got tremendous response from consumers & we are confident of turning this into a success story and lay a platform for the company to go to the next level of growth."

No comments: