Silverline Technologies acquires IMDR

Silverline Technologies Ltd has announced that the Company has acquired OMDR Inc., (formerly known as Omega Direct Response Inc.) a global provider of customer interaction and management services. The company headquartered in Toronto, Canada, specializes in the Inbound and Outbound business service management firm.

Established in 1997, OMDR Inc. (the Company) is a global provider of outsourced call center services. Over the last 10 years, the Company has successfully delivered over 68,251,221 customer interactions with an employee base of over 850 personnel, globally. It specializes in inbound, outbound and multilingual customer contact at every stage of the customer lifecycle. The Company is one of the pioneers of near and offshore contact center services. The Company's delivery centers in Canada, Mexico and India provide state-of-the-art, customized solutions. the Company designs and implements a wide spectrum of call center initiatives ranging from inbound customer care, sales and help desk to outbound services along with in-language services in English Spanish, French, Mandarin, Cantonese, Hindi and other languages. The Company boosts of a clientele consisting of leading players among the financial institutions, system cable operators, public utilities, publishers, membership organizations, telecommunications companies, food services, consumer goods and more. The Company delivers its services out of Call centers in Toronto and Sudbury Ontario, Canada in Zacatecas, Mexico, leveraging a common platform and infrastructure across all sites. Currently, the Company has over 125,000 hours / month total operational capacity leveraging its 1,300 positions.

In addition, The Company has commenced planning its strategy to establish a facility at Gandhinagar and Chennai, India leveraging which it aims to be able to provide extend its far-shore support to its global clientele and new service support to the other customers wishing to explore new service delivery options.

The Company, along with its tools and programs, will become part of the Company's Customer Care and Service Management practice to provide total customer care services to the marketplace. The new capability acquired addresses two common needs evident in the marketplace the increasing cost of ownership of customer acquisition, customer service and customer retention and the recruitment and retention of skilled technical resources required to deliver enterprise wide service excellence.

"Global Customer Interaction is rapidly evolving into a mainstream activity within industries providing not only for customer acquisition but also customer service and retention. This acquisition puts Silverline to be a contender in the service management space and well positions itself well to realize its fiscal 2008 goals of becoming a leading player of technology-enabled service management solutions, globally.", said Ravi Subramanian, Chairman of the Company.