Subex wins contract from Umniah

Subex Azure Ltd on January 21, 2008 has announced that the Company has won a contract to provide Fraud Management and Revenue Assurance solutions for Umniah, the fastest growing and youngest mobile operator in Jordan. Umniah is a subsidiary of Batelco Bahrain.

Founded in 2005, Umniah was the third GSM mobile phone operator to enter the Jordanian market. Umniah was looking to maintain the pace of its development by launching new services for its customers. With the increasing complexity of next-generation services and the potential for these new services to be exploited, Umniah wanted to put in place an effective and reliable Fraud Management system.

Following a competitive tender, Subex was chosen to deploy its Nikira™ Fraud Management system in addition, during the proposal process Subex successfully proposed a wider Revenue Assurance programme, which included deploying its Moneta™ Revenue Assurance system. The combined solution will help Umniah effectively deliver new services to its customers, while ensuring maximized revenues and minimized costs.

Sudeesh Yezhuvath, COO, of the Company, Said, "This deal is a further sign of our commitment to the Middle-East region. The deployment of Nikira and Monetal solutions will allow Umniah to continue its impressive expansion strategy, in the knowledge that any potential revenue leakage and fraud will be significantly minimised."

Nikira uses flexible rules-based alarms and artificial-intelligence driven advanced analytics to identify likely fraudulent behavior, helping operators to detect known fraud types and patterns of unusual behavior in all telecoms environments - wireline, wireless and across all services.

Moneta is a comprehensive suite of automated Revenue Assurance tools and capabilities. Moneta offers a set of pre-configured solution templates to address Revenue Assurance issues across areas such as service fulfillment, usage integrity, retail billing, interconnect / wholesale billing and content settlement.