Satyam sponsors first Middle East Aviation Outlook Summit to leverage the booming regional industry

Satyam Computer Services Ltd has announced that it will sponsor the first Middle East Aviation Outlook Summit (MEAOS) 2008 as part of its plans to leverage the booming aviation industry in the Middle East. The growth in the regional market is reflected by the massive requisition it has placed to worldwide manufacturers, which has totaled to 50 per cent of the world's aircraft orders with a collective value of USD 50 billion in 2007. In addition to the sponsorship at the event, which is being held at the Beach Rotana Hotel, Abu Dhabi from February 26-28, 2008, the Company is also set to launch a series of roadshows targeting the aviation sector across the region.

The liberalization across almost all of the Gulf region's economy-enhancing sectors and its near perfect geographic position have driven the unprecedented growth in the aviation industry, which is being projected to reach 80 per cent in five years. Amidst this highly potent business environment, Satyam intends to bring forward its solutions for the aviation sector, which integrates deep industry and functional expertise, leading technology practices and an advanced global delivery model. Specifically, Satyam has gained considerable acclaim for its aerospace and defense solutions, in addition to its 'Travel and Logistics Practice', which aids companies in the passenger, freight, authorities and hospitality industries to improve their business competitiveness. Included among Satyam's roster of high profile clients are Etihad Airways, Oman Aviation, Qatar Airways, Royal Jordanian, Kuwait Airways and Yemmenia.

"As the IT partner of choice of six leading airlines in the Middle East, and with our growing presence in the GCC countries, we have identified MEAOS 2008 as an effective platform to meet international industry leaders and discuss the emerging and future opportunities in the region," said Virender Aggarwal, Director and Sr.Vice President for Satyam's Asia-Pacific, Middle East India and Africa operations. "Our participation in the Middle East Aviation Outlook Summit is a natural extension of our growing investment in enhancing our competency in addressing the demands of the aviation sector. With the growth of our Travel and Logistics Business Unit, we are fully confident to engage with the aviation industry at the highest levels".

Satyam has excelled at the implementation of the 'Travel and Logistics Practice', which include key solutions and services to travel and logistics companies such as Business Analysis and Process Re-engineering (BAPR), Enterprise Application Integration (EAI), Data Warehousing (DW) and Business Intelligence (BI). Leveraging alliances with, a host of vendors who are industry leaders in their respective domains, the Company also offers the 'Airline Express' solution, which offers a fixed duration implementation of a complete airline backoffice solution. The Company is also highlighting its 'iDecesions for Airlines', which provides airline-specific data model and reports, and its 'Right Sourcing' model, which benefits airline companies with robust application development IT support services.

"The annual SITA / Aviation Business IT Trends survey has shown that for the last seven years, 2 to 2.5 per cent of airline revenues go to its annual IT spending. Taking into consideration the growing investments of the region towards the development of the aviation industry, we can expect considerable growth in IT infrastructure spending among leading and emerging aviation companies to enhance customer experience and internal process efficiency. We believe that our long-standing partnerships with travel and logistics businesses stand as a testament to our wide breadth of technical and industry expertise, which reflects the efficiency of our top-of-the-line solution said Sai Manadapaty, Satyam's Senior Vice President for Travel and Logistics.

Providing its high profile attendees with a definitive view of the aviation industry within the next 24 months, the Middle East Aviation Outlook Summit will feature international industry players, who will discuss about the future and emerging opportunities in the Middle East. The event will feature presentations, interactive panels and discussions, which will aid participants acquire valuable information to enter the market, meet the biggest players and hear the views from the leaders in the regional aviation industry.