January 21, 2008

Pyramid Saimira sponsors FFI

Pyramid Saimira Theatre Ltd has informed that Pyramid Saimira Group of Companies sponsored the 50th year of Film Federation of India (FFI). FFI is the apex film body of this county with most of the regional trade associations a its members. FFI is the body that is officially recognized by the I & B Ministry and the Government of India. The event was held on January 19, 2008 in Mumbai at Rang Sharda Auditorium. Hon'ble Priya Ranjandas Munshi, Minister of I & B Govt. of India was presiding over the show.

Speaking on Pyramid Saimira's partnership with Film Federation of India, on the occasion of their Golden Jubilee program, Mr. Saminathan, Managing Director, Pyramid Saimira Group, said, "As of world's fastest growing entertainment Company, it is a matter of great prestige and honor for us to be associated with the Film Federation, the country's foremost body working for the cause of entertainment. The industry is in the process of paradigm shift from non transparency to complete accountability from black / non formal financing to institutional financing, from restrictive mind set to global ambitions, if the industry works in putting more structure then India's creativity can unfold and we could be the next Hollywood.

We, at Pyramid Saimira, choose this platform to salute all the endeavors of FFI that have played a pivotal role in the sustenance, growth and development of the Indian film industry."

FFI conducted a cultural show where recognized artist like Mr. Hrithik Roshaji, Mr. Anil Kapoor Mr. Raj Babber, Mr. Johnny Lever and Ms. Asha Parekh and many more graced the function. The show consists of the skit of the 60's in Mumbai which showcased multiracial and linguistic live in. The skit emphasized the importance of film music in the county which is likely to have a popular appeal befitting the status of FFI.

Pyramid Saimira Group operates in over 4 countries. It is a holistic Indian Multinational Entertainment Company. It is present in film exhibition, film production, TV content production, film distribution, advertisement, media, Food & Beverages etc. It has over eight Companies namely, Pyramid Saimira Theatre Ltd, Pyramid Saimira Production International Ltd, Pyramid Saimira Theatre Chain Malaysia., Sdn Bhd, Pyramid Saimira Entertainment Ltd, Singapore, Pyramid Saimira Entertainment America, Inc., Pyramid Saimira Production Services Ltd, Dimples Cine Advertising Pvt Ltd and Saimira Realty Pvt Ltd.

In the exhibition sector it has over 44 multiplexes with 703 screens across India, Malaysia, Singapore and North America. By 2010, the Group plans to operate 175 multiplexes with 2,000 screens in India alone. By its own estimates, Pyramid Saimira ranks as the world's third-largest cinema operator based on its number of seats and admissions with nearly 4,35,000 seats as of October 2007. Admissions for the period between July and October 2007 were approximately 53 million.

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