Pyramid Saimira's F&B division forays into Kerala - Inaugurates "Brahmin's Kitchen" in Palaghat

Pyramid Saimira Theatre Ltd has announced that the Company has inaugurated Brahmin's Kitchen, the group's first signature South Indian restaurant at the premises of Priyadarshini Theatre, in Palaghat on January 11, 2008.

Speaking at the launch of this initiative, Mr. P S Saminathan, Managing Director of the Company said, "Pyramid Saimira is focusing now on creating a niche for itself in food & beverages segment. Brahmin's kitchen is first of our initiative to being authentic traditional Brahmin food in modem format. We plan to take this across the world. Palaghat has given birth to large no of traditional Brahmin cuisine and we are glad to stat this journey from here."

Further speaking about the uniqueness of Brahmin's Kitchen, Mr. Alok Kumar, General Manager, Food & Beverage, of the Company said, "Pyramid Saimira will focus extensively on food safety, hygiene and quality. Processes for complete safety, including regular biological / microbiological tests, medical tests for employees working in the kitchen, etc. will be put in place. Brahmin's kitchen is a place, where one will get high quality and safe food, without compromising on taste. Brahmin's Kitchen being an independent restaurant, is also open to the general public, apart from the movie-goers"

Recently, Pyramid Saimira acquired 51% in the Mumbai-based Dimples Cine Advertising & Dimples Cine Activations. The Company also acquired Texas - based FunAsiA through its subsidiary; Pyramid Saimira Entertainment America, Inc., as well as an existing theatre and radio drive-time hours in Chicago and radio time in Houston. The Company also inaugurated its own food court at SLF Mall in Indraprastha Colony, at Faridabad.