March 2, 2008

Brushman India launches Sally Hansen in India

Brushman India Ltd has informed  that the Company has launched 'Sally Hansen', the World's No.1 Nail Care brand in Indian Market on February 27, 2008 at New Delhi.

In this regard the Company has issued the following press release:

"Mr. Kapil Kumar, Managing Director of Brushman India Ltd through his untiring efforts and to establish the Company as pioneer in Beauty segment has launched Sally Hansen the World's No.1 Nail Care brand. Sally Hansen is provider of innovative, high-quality and high value, problem-solving nail treatment products, continues to lead this beauty segment true to its 'mantra' —

Beauty with treatment

Sally Hansen the global leader in nail care technology offers the most comprehensive portfolio of nail care products — a solution for every nail problem, the world over.

Sally Hansen pioneered the nail treatment category in the late 1950's with the introduction of Hard As Nails, touted as "the nail clinic in a bottle". This breakthrough nail protection formula, redefined the nail care market by combining beauty with treatment benefits. The innovation was followed by Hard As Nails with Color, the first nail strengthener that combined nail color with treatment. Since then the brand has and dominated the market with an ever expanding bouquet of nail treatment products. At present the global portfolio with over 50 nail care products vis-a-vis Strengtheners & Hardeners, Nail Growth Boosters, Cuticle Care, Base & Top coats and Anti-Fungal products, provide solutions to almost all nail dilemmas. So whether the dilemma is regarding how to maintain healthy cuticles, prevent brittle nails, make them grow faster or even how to keep them looking good 24/7, Sally Hansen provides all the solutions.

Sally Hansen leads the industry with the most innovative and safe products. All Sally Hansen products are free of Toluene, Formaldehyde and Di-Butyl Phthalate (DBP).

In the course of its eventful journey across the globe, Sally Hansen has gathered numerous sobriquets and awards, reiterating the brand's winning formulas with a record 75 awards in the past 4 years alone. The year 2007— 2008 has witnessed prodigious honours like

- 2008: Bridal Beauty Awards
Gold Award - Nail Growth Miracle

- 2007: She Beauty Awards
A winner in 'best for hands and nails' category- Nail Growth Miracle.

- 2007: Beauty Awards
Winner-Miracle Cure

- 2007: Essence
Readers Choice Award — Hard As Nails

- 2007: Brides Beauty Award
Winner—Diamond Lip Treatment

Sally Hansen Nail Colors and hand & foot care products perfectly complement the Sally Hansen nail treatments. The hand & foot care portfolio includes from scrubs and exfoliators to luxurious moisturizers and soothers.

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