News 24 to be available on Tata Sky

BAG Films & Media Ltd has informed that NEWS 24, a 24X7 National Hindi News Channel promoted by the Company will now be available on TATA SKY starting February 29, 2008. The channel, with its youthful look and appeal has captured a sizeable market share in less than three months of going on air. Its presence on TATA Sky is bound to get the news channel counted as a premium brand amongst the news channels operating in the country.

NEWS 24 recently managed to leave behind older players in the news market like Sahara Samay and India Live in the recent TRP ratings that were revealed. With its presence on TATA sky, the channel hopes to reach out to more viewers and earn premium for its brand of news telling. With a strong foothold in the market, NEWS 24 is likely to pose stiff competition to its counterparts in the near future. In the words of Ajit Anjum, Managing Editor News 24, its presence on TATA sky for the team 'is just the beginning'.

Commenting on the development, Ms. Anurradha Prasad, Managing Director, B.A.G. Films and Media Ltd, said:

"We are delighted with the development. Television viewers will have one more platform to watch NEWS24 wherein TATA Sky would definitely work as a catalyst in better brand positioning of the Channel. Going forward, we are confident of bringing back the discerning Hindi viewers to watch NEWS24 as our message to all the viewers is that NEWS IS BACK."