Pyramid Saimira to launch DTH across Europe

Pyramid Saimira Theatre Ltd has informed vide its letter dated March 14, 2008 regarding press release with respect to the strategic partnership of Associate Company with UK-based pan European DTH platform, Spize TV.

Subject : Launch of Direct TO Home (DTH) services across Europe, North Africa & Middle East

Body:

- Pyramid Saimira Entertainment Ltd, a wholly owned subsidiary of Pyramid Saimira Theatre Ltd has entered into a strategic partnership for content agglomeration / new channels / services launching with Spize TV, A Direct To Home Platform.

- Associate Company of the group has earlier picked up equity stake in Spize TV.

- SpizeTV is a pan-European direct-to-home (DTH) TV platform offering Asian and niche content to viewers in Europe. Spize TV is available on the EuroBird-9 (EB9) satellite, which allows viewers to benefit from the 500+ free-to-air channels on the HotBird satellite by a simple dual-LNB upgrade. The technical details of SpizeTV platform are EB9 @9° East, 11,843 V, Txp 56, Symbol 27,500 and 3/4 FEC

- Spize TV will have "North" — Urdu, Hindi, Punjabi, Bangla and Gujarati other lingua) bouquet, a "South" bouquet of Tamil, Telugu, Malayalam, Kannada, and Singhalese, & Malay. It will also have Chinese & Spanish Bouquet shortly.

- Spize TV also announces the start of the platform with the complete suite of the ARY Network channels (ARY Digital, ARY OneWorld, QTV, and The Musik) and also the two B4U Network channels (B4U Movies & B4U Music) in its "North" bouquet. Other channels will be added in due course, The "South" bouquet currently has DAN (Tamil) and TV Lanka (Sinhalese), and others being added.

- Since the above "soft launch" of the bouquet, the channels are available, and the formal full scale commercial launch for viewers will be in April — May 2008.

- The Hot Bird platform has available to over 130 million housel holds: 23 Mil in North Africa & middle east, 30 Mil in Central & Eastern Europe, 77 Mil in Western Europe. SpizeTV plans to target the 30 million strong European "niche and expat" viewers across the region.

- Spize TV will have BOTH Viaeccess and Irdeto conditional access systems to allow both bouquets to watch a mix of channels including LIVE international Cricket matches played in India and Pakistan. SpizeTV will be arranging the installation of "dual-LNBs" on the existing viewers' of HotBird dishes to allow them to continue watching their other favourite channels on the HotBird satellite, as well as a large bouquet of channels on SpizeTV on the EB9 satellite.

- Quotes By respective People

P S Saminathan, MD of Pyramid says "Spize TV is yet another giant baby step for our global entertainment strategy. With this we are now creating last mile access which will synergize and will also leverage our content significantly. This also sets us well on the way on our European expansion strategy. Personally for me this is a re entry into cable & satellite space and this will a start of an exiting journey in this space."