California Software partners Marketics Technologies

California Software Company Ltd, on October 25, 2007 has announced their partnership with Marketics Technologies (Marketics), a global leader in offshore marketing analytics and a Company of WNS (Holding) Ltd [NYSE : WNS], a leading provider of offshore business process outsourcing (BPO) Services.

Marketics offers revenue-enhancing analytics solutions to its customers through improved marketing effectiveness and increased return on marketing investment. Marketics' impressive client list includes many Fortune-100 Companies. Calsoft The Company is a global solutions Company that offers product-engineering services and product based solutions to its customers. Over the years, the Company has assisted several Companies- start- ups, leading technology firms and large business - to rapidly evolve innovative and cost-effective solutions.

The partnership between the Company and Marketics will facilitate offering Marketics' solutions to Company's customers globally. Through this partnership, Marketics will provide cutting-edge analytics solutions to its global clients building off existing technology infrastructure. These solutions will cover a wide range of business analytics solutions around marketing, customer segmentation, pricing, risk management, optimization and revenue management.

Dr. J K Nair, Executive Vice President & COO of the Company said, "The partnership would help us to provide more value to our customers by providing them with intelligent information at the right time. We are excited at the benefits this will bring in to our customers.