PVR Press Release

PVR Ltd has announced the following the Press Release:

"Highlights:

- PVR Premiere to target the urban consumers in metros

- Will cater to evolving tastes and preferences of today's consumer which has gone up significantly owing to exposure

- Will create new benchmark in the industry; with PVR Premiere the bar for multiplexes in the country has been raised

- These high-end cinemas will target only the metros and the cosmopols in the country

- Price rage beginning from Rs 150/- to Rs 750/-

- Plans to open 30-40 PVR Premiere by 2010

- PVR now becomes the most comprehensive brand in the industry - PVR Cinemas for urban & semi urban cities; PVR Talkies for consumers in tier II and III cities; PVR Premiere for elite urban consumers

- PVR Premiere to offer unparalleled legroom, 180-degree reclining seats, Personalized menu overseen by a Maitre d', exclusive lounge areas with Bookshelves, Digitized banners, Concierge Service

PVR, which transformed the entertainment skyline of the country with pioneering initiative of multiplex culture in India a decade back, set a new benchmark in the Indian exhibition industry by unveiling their new brand of cinemas - "PVR Premiere" in the capital on November 22, 2007. The Company announced that a substantial part of the expansion would be pegged around this concept, beginning with the launch of PVR Premiere at Saket in New Delhi and later with PVR Premiere in Mumbai.

Setting yet another landmark in providing the best of services to movie aficionados across the country, PVR Premiere will cater to the evolving tastes of today's consumers with world-class movie viewing experience in the lap of luxurious settings and services. The first of the brand, PVR Premiere at Saket among other world-class amenities boasts of 180-degree leather upholstered reclining seats that provide unparalleled legroom in 2 gold class and 4 premiere class audios Moviegoers at PVR Premiere can pamper their palette with a Personalized menu overseen by a Maitred d'. All PVR Premiere cinemas will have exclusive lounge areas with Bookshelves and Original art displayed by renowned artists.

Another first in the industry, PVR Premiere Cinemas will dazzle the moviegoers with Digitized banners / branding in the premises vis-à-vis traditional printed banners. PVR Premiere will also have a Concierge Service, thus completing the entire value chain of Luxurious Movie watching experience. At PVR Premiere, patrons can also download ringtones, pictures, movie schedule, among lots of other exciting options on their phone absolutely free of cost.

These high-end cinemas will target only the metros and the cosmopols in the country and will have a price rage beginning from Rs 150/- to Rs 750/-.

With the launch of PVR Premiere, PVR will expand its product portfolio. The company already has PVR Cinemas to cater to its existing patrons. Last year the company forayed in tier I and Ill cites with PVR Talkies with a price range starting from Rs 40 and now with PVR Premiere, the company aims to bedazzle patrons with offerings never experienced before and will set up higher benchmark in the level of service and product offer in the Indian exhibition industry.

Highlights of PVR Premiere:

2 gold class audios / 4 premiere class audios / 180 degree leather upholstered reclining seats / Dining lounge / Unparalleled seat and leg room / Personalized menu / Exclusive lounge area / Original art displayed by Dr. Sahai / Digitized banners - branding / Gourmet coffee / Book shelf / Relaxation lounge / Quick Tix / Trained staff / Concierge service / Maitre d'

Quotes:

Ajay Bijli, Chairman and Managing Director, PYR Ltd.
"Strong brands constantly reinvent themselves to remain current and relevant and that is what makes strong brands go on indefinitely. Today, the realities governing the film exhibition market have changed, creating a fantastic challenge for brands to embrace. It is hence imperative for PVR to keep reinventing itself, so that it remain relevant to today’s consumer. In other words, PVR continuously strives to refresh itself in ways that speak to the evolving consumer; to build a long-term appeal and affinity"

Sanjeev Bijli, Joint Managing Director, PVR Ltd

"With the multiplex industry booming and growing at the tremendous pace, the exhibition industry is taking a step forward with the launch of PVR Premiere, which I am sure, will raise the bar for multiplexes in the country. Transcending the prevalent standards of film viewing, PVR Premiere will cater to the evolving taste and preferences of urban consumers in the metros and cosmopols".